Middlesbrough primarily use their website to promote any new merchandise that they are selling. However whenever a new season rolls around, so do new kits. The new seasons kits are promoted on the club’s social media accounts with first team players modelling the new design. This gives fans the chance to show their support for their team proudly and look the part at the same time.
The club also promote any in store or digital sales they may have on their social media. Whenever the club release new merchandise such as shirts or jackets they will make a post on their social media. The post will always include a link to the official store for the convenience of supporters.
When it comes to a new set of kits for the new season, the club will make a new home and away strip as well as one or even perhaps two new goalkeeper kits. This gives fans a good variety of options. Because if they do not like one of the new kits, they have three alternatives. Also, fans may not be able to afford a new kit every year. So the club will make an attempt to persuade fans that the new kit is worth their money.
Me wearing an official club jacket similar to those worn by the players during training in 2017
Football and social media 